Pardot: Grading - Lead Qualification Strategy Pt 2

Scoring is great but only half the lead qualification equation! Whether you've never touched grading or are looking to optimize your grading setup, this session is for you. In this session we'll focus on all aspects of grading strategy and setup, including:
1) Understand why grading is so vital to your lead qualification equation
2) Walk through a grading strategy whiteboard session
3) Create Pardot profiles and automation rules to automate prospect grading
4) Optimize Salesforce setup for Sales to leverage Grading.

Recorded: 9/22/17