Pardot's Weekly Best Practice and Strategy Webinars

Pardot: ABM Series - How to Measure ABM Success with Pardot & Salesforce

Whether a marketer is dipping toes or diving in, ABM is being approached with healthy skepticism. And the way to stay grounded and honest with any strategy is through accurate performance measurement. Start 2018 off by gaining a handle on the right metrics and measurement frameworks for measuring ABM success with Pardot and Salesforce. In this webinar, you’ll learn to: • Design your ABM funnel with an audience-focused framework • Adapt Pardot and Salesforce for tracking accounts • Measure performance with sample reports and dashboards • Evaluate your ABM effectiveness to grade the strategy and optimize.

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Recorded: 1/26/18