Pardot's Weekly Best Practice and Strategy Webinars

Pardot: Grading: Lead Qualification Strategy Pt 2

Scoring is essential to the lead qualification equation! Whether you've never touched scoring or are looking to optimize your setup, this session is for you. In this session we'll focus on all aspects of scoring strategy and setup, including: 1) Understand why scoring is so vital to your lead qualification equation 2) Adjust baseline scoring models and automation rules to automate prospect scoring 3) Discuss advanced scoring strategy and set up 4) Optimize Salesforce setup for Sales to leverage Scoring

Recorded: 9/15/17