Pardot: The Marketing Metrics that Matter
We’re halfway through 2017. Do you know which of your marketing efforts are paying off?
As marketers, we have more data at our fingertips than ever before - pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns?
At this webinar, we will discuss best practices for reporting on and attributing results, including:
-Vanity metrics to ignore
-The data you need to improve your campaigns
-Attribution & how to approach it with Pardot & Salesforce
-Knowing your audience - what KPIs to share, when, and with who