Pardot's Weekly Best Practice and Strategy Webinars

Pardot: ABM Series - How to Fuel your ABM Strategy with Personalized Content

Account-Based Marketing will require B2B marketers to think differently about the role that content plays in the buyer journey. In 2018, it's never been more important to ensure your content speaks to the right person, in the right context, at exactly the right moment. But how can busy marketers prepare for this shift? Join Jason Oakley, Product Marketing Manager at Uberflip, as he discusses the unique role that personalized content and content experiences will need to play in your ABM strategy. You'll learn how to personalize content and content experiences at scale and how you can start to measure your content’s impact on revenue through Pardot.

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Recorded: 1/19/18