Pardot's Weekly Best Practice and Strategy Webinars

Pardot: Maximize Event Momentum to Drive Conversions

As a B2B marketer, odds are good that you are challenged with generating increased demand with tight or limited budgets. The pressure is on to understand which marketing activities generate the most revenue, and events are a big part of that. Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies. He’ll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud and marketing cloud to maximize success. This session will also provide real-world examples to demonstrate how to measure ROI and increase sales.

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Recorded: 2/2/18