(Pardot)Designing a Sales Process to Complement Pardot (SP)
Are your sales and marketing processes aligned for the new buyer’s journey?
We all know that today’s buyers are more than 50% of the way through the sales process before they are ready to talk to sales. We know that has changed marketing but what does that mean for sales?
We’ll talk about the standard Salesforce sales process and how companies are customizing the process to facilitate lifecycle marketing using Engagement Studio and other automation tools. We’ll also touch on marketing attribution reports using Salesforce.